Rawmart, a Pune-based startup founded in 2021, is transforming India’s fragmented manufacturing ecosystem by empowering small and medium enterprises (SMEs). By providing raw materials, credit access, and innovative technology, Rawmart helps SMEs overcome supply chain challenges, boost productivity, and achieve global standards. With over $10 million in revenue by FY23-24 and a client base spanning 140+ companies, the bootstrapped startup leverages data-driven procurement and Rawmart Labs to drive innovation. Its unique approach reduces downtime, ensures near-zero rejection rates, and promotes sustainability, positioning SMEs for growth in a competitive market.
Small and medium enterprises (SMEs) are the backbone of India’s manufacturing sector, yet many struggle with inconsistent supply chains, limited credit, and outdated processes. Enter Rawmart, a Pune-based startup launched in 2021 by Shrenik Bora, Saurabh Rana, and Tejas Changede, which is revolutionizing how small factories operate.
Rawmart addresses critical pain points—unreliable procurement, idle machinery, and financial constraints—by offering an integrated platform that combines raw material supply, credit aggregation, and cutting-edge technology. Unlike traditional suppliers, Rawmart acts as a growth partner, enabling SMEs to scale efficiently while maintaining high-quality output. The startup has delivered over a million steel parts with near-zero rejection rates, a testament to its rigorous quality control and data-driven approach.
A Tech-Driven Solution for Manufacturing
Rawmart’s platform uses predictive analytics to match supply with demand, optimize procurement, and reduce factory downtime. By aggregating spare production capacity, it ensures SMEs maximize resources, while modular design systems guarantee consistent manufacturing. Technical support is swift, with queries resolved within 24 hours.
The startup’s innovation hub, Rawmart Labs, sets it apart by helping SMEs break free from repetitive, low-margin products. The lab designs custom engineering solutions, automates hazardous processes, and prioritizes sustainability through scrap metal and plastic recycling. This focus on innovation allows SMEs to tap into new markets, improve profitability, and align with eco-friendly trends.
Impressive Growth and Market Reach
Serving over 140 clients across sectors like infrastructure, pharmaceuticals, and heavy engineering, Rawmart operates in 14 Indian states and 250 pin codes. Its clients include multinational corporations now introducing the startup to their global networks. Bootstrapped since its inception, Rawmart achieved $3.5 million in revenue in its first year, growing to $10 million by FY23-24, all while remaining profitable.
Tackling a Fragmented Market
India’s manufacturing supply chain is notoriously fragmented, with inconsistent quality and punishing credit cycles. Rawmart’s holistic model unifies procurement, production, and innovation, offering SMEs a competitive edge. “We don’t just supply materials—we optimize operations, design innovative products, and provide credit access,” the founders emphasize. This approach distinguishes Rawmart from traditional traders and online marketplaces.
Future Vision for Startups and Beyond
Rawmart’s ambitions extend beyond steel supply. The startup is digitizing SMEs with ERP systems, IoT, and robotics, while building integrated manufacturing clusters for scalability. Rawmart Labs will continue to innovate, launching market-first products and sustainable technologies. With plans to expand into Asia and Europe, Rawmart aims to forge long-term partnerships with global enterprises, offering end-to-end supply chain solutions.
For startup founders, entrepreneurs, and investors, Rawmart’s success highlights the power of technology to unlock potential in traditional industries. By empowering SMEs to compete globally, Rawmart is not just solving supply chain challenges—it’s driving the future of Indian manufacturing.
