Recove, a B2B plastics recycling marketplace in India, has raised ₹5.3 crore in a pre-seed round led by Momentum Capital, with backing from investors including Ganesh Natarajan, Ashish Goel, Chaitanya Kejriwal, and Shruti Deorah. The capital will support the scale-up of its digital platform, launch of preprocessing hubs, and expansion of its recycling partner network. Recove connects plastic waste suppliers and recyclers, aiming to bring transparency, higher quality inputs, and efficiency to India’s fragmented recycling supply chain—positioning itself as a key enabler in the circular economy for startups, corporates, and waste aggregators.
Recove, an Indian startup focused on B2B plastic recycling, has secured ₹5.3 crore in pre-seed funding led by Momentum Capital, with participation from high-profile industry names such as Ganesh Natarajan, Ashish Goel, Chaitanya Kejriwal, and Shruti Deorah.
The company operates a digital marketplace that bridges plastic waste suppliers (like scrap collectors and local aggregators) with recyclers. By digitizing matchmaking, procurement, logistics, and quality control, Recove aims to reduce inefficiencies and improve material traceability in India’s plastic recycling ecosystem.
With the new funding, Recove plans to roll out responsive preprocessing hubs—facilities where waste can be sorted, cleaned, and prepared before reaching recyclers. This helps ensure better input quality and reduces downstream costs. It will also expand its partner network across states, bringing more suppliers and recyclers into its platform.
Recove’s model holds relevance for entrepreneurs, investors, and sustainability-oriented startups: it demonstrates how a marketplace approach can unlock value in resource recovery and circular economy sectors. By targeting structural gaps (quality, transparency, logistics), Recove is positioning itself as infrastructure in India’s evolving waste and recycling sector.
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