Toy-tech startup Mirana Toys raises ₹57.5 crore

From design table to factory floor — Mirana aims to make India a global hub for smart toys

Mirana Toys, a Bengaluru-based toy-tech startup, has secured ₹57.5 crore in a fresh funding round led by venture capital firm Arkam Ventures. Other participants in the round include investors such as Accel, Info Edge and Riverwalk Holdings. The infusion of capital is aimed at scaling up Mirana’s manufacturing capabilities — covering molding, assembly and packaging — to serve both domestic and international toy markets

Since its founding in 2021 by co-founders Devansh Sharma and Ravi Yadav, Mirana has positioned itself as a vertically integrated toy maker: it designs, develops, manufactures and distributes technology-enabled toys — from AI-powered robots and AR-enabled remote-control cars to STEM-learning kits and hobby-grade RC vehicles.

Toy-tech startup Mirana Toys raises ₹57.5 crore to scale manufacturing and global expansion

What’s driving the demand — the rise of “toy-tech” and supply-chain shifts

India’s toy market is undergoing a transformation. Parents and children are increasingly drawn toward intelligent, tech-enabled toys — educational STEM kits, programmable robots, and remote-control gadgets — which offer more engagement than traditional toys. Mirana aims to capture this shift by offering domestically designed and manufactured tech toys.

Simultaneously, global supply-chain disruptions and rising costs have led many toy brands to rethink long import cycles. Mirana’s integrated model — handling everything from design and electronics to tooling, molding, assembly and compliance under one roof — offers a faster and more controlled alternative. This approach reduces lead times and improves quality control, making it attractive to both domestic retailers and overseas distributors.

What the new funding will enable — factory build-out and international push

With the ₹57.5 crore in hand, Mirana plans to:

Build a new manufacturing facility equipped with injection-molding and die-casting machines, along with in-house packaging lines.
Increase monthly production capacity to meet growing demand from Indian retail stores and overseas buyers.
Expand the design, R&D, and sales teams to innovate further and support global expansion.

Mirana’s product reach already covers over 3,000 retail stores across India — including major toy retailers — as well as e-commerce and quick-commerce platforms. The company is now setting sight on global markets to supply tech-toys abroad.

Why Mirana’s model matters — control, quality and flexibility over mass imports

Most global toy brands rely on overseas manufacturing and long supply chains, which can introduce delays, quality inconsistencies, and high costs. Mirana’s “in-house everything” model gives it several advantages:

Full control over design and quality standards
Faster iteration and turnaround — from prototype to product
Reduced dependency on global logistics or foreign suppliers
Ability to respond quickly to demand swings or custom requirements

This makes Mirana not just a toy manufacturer, but a potential “toy-tech supplier hub” capable of servicing both domestic and international demand, especially for smart, tech-enabled toys.

Risks & Challenges — scaling manufacturing, export compliances, and global competition

Scaling up manufacturing and meeting global export standards is capital- and compliance-intensive. Mirana will need to ensure high quality control, export-grade compliance, safety standards — especially for tech-enabled toys involving electronics.

Competition is another risk: global toy-tech firms and established brands may already have distribution networks, pricing strategies, and brand recognition abroad. Mirana must differentiate through cost-efficiency, product quality, and speed.

Moreover, interest in smart toys can be volatile — shifting consumer preferences or economic downturns may impact demand.

What this means for India’s toy industry

Mirana’s rise signals a broader shift in India’s toy industry:

From imported toys to locally designed, manufactured and exported tech-toys
Growing potential for India to become a manufacturing hub for innovative toys and STEM-based products
Increased value retention within domestic supply chain — benefiting local factories, designers and workers

If Mirana succeeds, it could pave the way for more “toy-tech” startups, reduce dependency on imports, and expand India’s footprint in global toy exports.

Key Takeaways

Mirana Toys raised ₹57.5 crore in a Series A led by Arkam Ventures, to build manufacturing and support global expansion.
The startup offers a vertically integrated model — from design to production to distribution — focused on tech-enabled toys (AI robots, STEM kits, RC cars, etc.).
With a new factory, Mirana aims to increase production capacity to meet domestic and export demand.
The model offers faster turnaround, better quality control, flexibility and reduced dependency on global supply chains.
Success could position India as a hub for “toy-tech” manufacturing and global toy exports.

FAQs

Q: What products does Mirana Toys specialize in?
A: Tech-enabled toys: AI robots, AR / remote-control cars, hobby-grade RC vehicles, and STEM educational kits — blending fun with learning and technology.

Q: How is Mirana different from conventional toy manufacturers?
A: It is a vertically integrated “toy-tech” platform — handling everything from design, electronics, molding, prototyping, assembly and packaging — rather than outsourcing manufacturing or relying on imports.

Q: Who backed the latest funding?
A: The round was led by Arkam Ventures, with participation from Accel, Info Edge and Riverwalk Holdings.

Q: What will the new funds be used for?
A: Building a new factory with molding and casting machines, ramping up manufacturing capacity, strengthening design and sales teams, and supporting global export readiness.

Q: Why is this significant for India’s toy market?
A: Because it represents a shift from importing toys to building home-grown “toy-tech” products — enabling India to become a manufacturing hub with export potential, and retaining value within domestic supply chains.