MimiBowBow, a pet-healthcare startup based in Chennai, is using AI diagnostics and IoT devices to transform how Indian pet owners monitor and manage their pets’ health. Its flagship product, Pet Scan Pro, lets users scan parts of their pet (skin, teeth, eyes, etc.) via smartphone, detect over 40 medical conditions with ~95% accuracy, and connect with vets for follow-ups. Alongside diagnostics, MimiBowBow offers smart feeders, auto-cleaning litter boxes, and other IoT tools to automate and improve pet wellness. Their subscription model makes pet healthcare more accessible while allowing veterinarians to consult remotely without commission fees. For startup founders, this is a case study in combining AI + IoT, solving pain points in underserved markets, and building a platform that partners with vets rather than competing with them.
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Pet parents in India often face delays, high costs, or limited access to veterinary services until health issues become visible. MimiBowBow, a Chennai-based startup, is targeting these gaps by offering an AI-powered diagnostic tool and smart IoT products that aim to catch problems early and streamline pet care.
Early detection via AI
MimiBowBow’s Pet Scan Pro turns any smartphone into a diagnostic assistant. Using the camera, pet owners can scan various body parts—skin, eyes, teeth, joints, bones—and get a report in about a minute. Behind the scenes, the AI taps into a database of over 2.5 million MRI scans to match symptoms and surface more than 40 possible conditions, with claimed accuracy of about 95%. Once a scan is done, pet owners can seamlessly connect with a registered veterinarian, using the AI report to guide the consultation.
Supporting vets & increased reach
Rather than replacing veterinarians, the platform augments them. Vets using Pet Scan Pro can offer remote consultations with better diagnostic input. This is especially useful in remote or under-served regions where specialized veterinary care is sparse. Importantly, MimiBowBow does not charge commission from vets—so they retain full fees.
Smart IoT for daily wellness
Diagnostics are just one piece. MimiBowBow also builds IoT-based devices aimed at improving routine care:
- Smart feeders that allow scheduling and portion control, and video monitoring.
- Auto-cleaning litter boxes to reduce manual effort and improve hygiene.
- IoT Bird Feeding Bots that work even during power outages, among other innovations.
- Additional pet-care products and food items, like grain-free food and FDA-approved toys.
Business model & growth strategy
MimiBowBow operates on a subscription model for its pet healthcare services. This helps keep costs predictable for pet owners and creates recurring revenue. The company has formed strategic partnerships with veterinary clinics and care providers to expand reach. So far, Pet Scan Pro is used by thousands of pet parents across India, and the startup is scaling its diagnostics + IoT platform into more homes.
Key takeaways for entrepreneurs, investors & founders:
- Combining AI + IoT in an underserved market can unlock big value.
- Building tools to assist (not displace) trusted professionals (veterinarians) helps with adoption.
- Recurring subscription models work well when you’re offering ongoing wellness + diagnostics.
- Early detection sells, especially in pet care where preventive measures reduce long-term costs and emotional burden.
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